SoleGenius.com was vision by a twelve year old boy's appreciation for sports and fashion. SoleGenius started designing custom socks mainly for basketball teams, but now has expanded it's offering to football, lacrosse, soccer, skateboarding and baseball. We also work with organizations and apparel companies on creating brand awareness through our custom designed socks. Unlike some companies which only sublimates on Nike, Reebok, Under Armour etc. Here at SoleGenius, we've developed our own sock that allows for outstanding color vibrancy causing the sock to have that Extra Wow Factor !!!